April 28, 2021

How To Use Google My Business: Tips For Using & Optimizing Google My Business

Learn how to use Google My Business in 2021 and uncover hidden insights and tips to grow your visibility online. The Internet can be overwhelming for businesses trying to advertise and get found online. With many social media websites, where do you begin?

 

What is Google My Business?

Google My Business (GMB) is a searchable database on Google that enables your business to be found online through local search. It's designed to give local businesses a better way to market, promote, and understand their local positioning online. Learn how to use Google My Business. Why Use Google My Business? You want people to search for your business online through local search. However, many businesses think local search is limited to the top organic listings, or on the search results pages when they’re typed into the search bar. In reality, people searching online are checking SERPs on devices other than a computer or mobile phone. This means it is important to understand local search for your business, or you might miss out on a large audience.

Setting Up Google My Business

When it comes to marketing, the world's largest search engine Google is arguably one of the most important tools to have in your marketing arsenal. In fact, if your business has a physical location, Google My Business is an important tool for you to use. Google My Business is a marketing solution available for all businesses to use and, it lets businesses make use of this service to enhance and strengthen their online presence. All businesses can create a Google My Business page, but businesses with a physical location can also use this service to locate and track business. There are several ways to use this online tool to help your business thrive, but today we'll be focusing on the benefits of using Google My Business and leveraging it for your business's future.

Optimizing Google My Business

Google My Business (GMB) is one of the largest search engines on the planet. You can gain valuable insight into the specific areas in which you’re not receiving as much traffic as you’d like. With an estimated 65 percent of all searches starting with Google, it’s important to know where your business is ranking in the search engines to see if any specific keywords are being used to promote your brand. In order to identify where you’re missing out on online search traffic, Google My Business gives you the opportunity to answer 3 questions. The questions ask which keywords you are ranking for, where you’re ranking, and the state/county you’re in. You can answer the questions daily or weekly. If you’re only a small business, the results aren’t that helpful.

Advanced Google My Business Tips

Some tips include:

  • Tip 1: Start with creating a YouTube channel This is the perfect place to get in front of an engaged audience that can instantly share your content and help you rank for your keyword.
  • Tip 2: Use Google My Business for everything Use Google My Business to update your inventory, run ads and update your photography and location information.
  • Tip 3: Sign up for Google Ads G Suite provides access to the popular Google Ads API, making it easy to create ads targeting specific audiences. You can also get insights into what is working with your ads in real time and see real ROI.
  • Tip 4: Double check your listing details Check your address, phone number, or email address for spelling, data validation and typos.

Conclusion

Don't let it overwhelm you. Figure out what will work for you and how much you can afford to pay for online marketing. Go through the list and figure out which Google services you need, and then start utilizing them. There is no cookie-cutter approach for any business owner, but every company should figure out how to optimize and improve their online presence. It's not complicated, but it takes a little time and commitment to get started.

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